Clube Oola

Brand Concept

“Oola was conceived around the idea of flow. Inspired by waves, movement, and the natural rhythm of the body. The concept explores balance between energy and rest, action and pause. From the initial direction, I translated this idea into a cohesive visual language through form, colour, typography, and texture. Soft curves, earthy tones, and tactile materials were explored and refined to create a calm yet dynamic system. This concept was then executed consistently across digital interfaces, print, and packaging, ensuring clarity, usability, and emotional connection at every touchpoint. The result is a holistic brand experience where strategy, design craft, and execution work together to support both function and feeling.”

– Sissa Morgado

Concept Development Process

“The process began with defining a clear creative direction grounded in purpose, audience, and context. This direction was explored through research, visual references, and iterative design before refining the strongest concept. Each decision was evaluated for strategic alignment and scalability across digital, print, and physical applications. The final execution focused on refining details to deliver a cohesive, production-ready system, with design decisions clearly communicated to stakeholders throughout.”

– Sissa Morgado